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At BK Development, we recently completed an in-depth SEO audit for one of our clients, and it got us thinking, do business owners know what an SEO audit really is? and how it can help improve your business?
An SEO Audit is a deep-dive analysis of your website's current search engine performance. Think of it as a health check that assesses what's working, what's not, and where improvements can be made to boost visibility, traffic, and ultimately, conversions.
We start by examining the foundations of your website. If the technical side isn't sound, even the best content won't rank.
Technical SEO includes:
We dig into your website's pages to see how well-optimised they are for search engines and users.
On-Page SEO includes:
Many websites have great content that isn't actually structured properly, meaning Google can't understand it.
Your content is the core of your SEO strategy - but only if it's done right.
Content Analysis includes:
Even just reformatting or refreshing your low-performing content can lead to traffic improvements.
We also look at how your website is performing beyond its own pages.
Off-Page SEO includes:
A solid backlink profile is a vote of confidence from other websites - boosting your authority in Google's eyes.
SEO isn't just about what search engines see. It's also about how humans interact with your site - they are your target audience after all.
User Behaviour & Analytics includes:
We don't just hand you a report and call it a day. Once the audit is complete, we create a clear action plan tailored to your business goals. This includes:
Whether you're looking to increase traffic, generate more leads, or simply understand how your site is performing, an SEO audit is the first step in making smarter digital decisions.
If you want a clearer picture of how your website is really performing (and where it could be working harder for you!) get in touch today. We'll walk you through step-by-step and give you actionable insights to take you to the next level.
