Web Design for Holiday Lets and Hospitality

Helping a North Wales holiday let generate income beyond Airbnb’s high fees
Web design for holiday lets in North Wales
Written by
Bryoni Keighley
Published on
11th February 2026

Famau View Farm is a stylish self-catering holiday let in North Wales. Before our project, the owners relied heavily on AirBnB and other listing platforms. While these services drive visibility, the high fees and limited control over branding and messaging were cutting into profit margins and direct guest engagement.

The goal was simple: build a professional website that enables Famau View Farm to attract direct bookings, tell its unique story, and reduce reliance on third-party platforms.

The Challenge

Famau View Farm needed a website that could:

  • Showcase the property beautifully and effectively
  • Communicate availability and booking information clearly
  • Encourage visitors to book directly rather than through Airbnb
  • Work flawlessly on mobile devices (where most holiday searches happen)
  • Rank locally in search engines for people planning trips to North Wales

Our Approach

We took a strategy-first approach, starting with the user and search intent.

1. Discovery & Planning

We began with a call to understand:

  • Who the typical guests are
  • What makes Famau View Farm stand out
  • Priorities: direct bookings, local visibility, clear pricing & availability

We developed a sitemap that included key pages such as:

  • Home
  • Accommodation overview
  • Rates & Availability
  • About the Farm & Surrounding Area
  • Contact & Booking Form

This structure ensured clear navigation and supported organic search opportunities.

2. Design & User Experience

The design focused on:

  • Large, high-quality images to convey atmosphere and charm
  • A mobile-first layout to cater to travellers browsing on phones
  • Clear calls-to-action (CTAs) like “Check Availability” and “Reserve Your Stay”

We kept the design clean and warm, reflecting Famau View Farm’s brand while maintaining usability.

3. Development

We developed a clean holiday let website that ensured the following:

  • Fast loading times
  • Professional typography and spacing
  • Reservation form that feeds directly to email and WhatsApp
  • UX patterns proven to convert (e.g., sticky CTAs on mobile)

We also embedded:

  • Testimonials (where available)
  • Local area highlights to support SEO

The Results

We created a beautiful, professional website that reflects the property's character, showcasing Famau View Farm's highlights for potential guests to see.

The ease of navigation and clear CTAs meant there were clear pathways for visitors to enquire and book directly.

For the owner, this meant reducing their reliance on sites such as AirBnB, therefore generating more profit from each direct booking.

Client Feedback

“Bryoni has created a fantastic website for my holiday let property, guiding me from start to finish throughout the creative process. Thank you Bryoni!” — Famau View Farm Owners

Would your Holiday Let benefit from a custom-built Website?

If you want to reduce your reliance on third-party booking platforms and attract direct bookings from your very own custom-built website, speak to BK Development today.

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