When Even on a Rainy Day - a brand-new bridal boutique opening in Colwyn Bay, North Wales - came to us, they had a clear vision: create an elegant, timeless website that reflects the beauty of their boutique and feels like the first step in a bride’s journey.
In this case study, we’ll walk through why we built the site the way we did, the design and development process, and the impact it’s making.
Bridal boutiques are all about emotion, trust, and inspiration. Brides-to-be don’t just browse - they dream. Their first connection with the brand is often through Google or Instagram, and that means the website must:
Even on a Rainy Day didn’t just want an online presence - they wanted a digital experience that mirrors the boutique’s charm and helps brides start their journey long before they walk through the door.
Every successful web design starts with a strategy. For Even on a Rainy Day, we focused on three core goals:
Bridal boutiques live and breathe elegance. Our design leans into:
This combination creates a first impression that feels like stepping into a luxurious showroom.
Instead of overwhelming visitors with information, we structured the site so that each section flows seamlessly:
This user-first structure keeps brides engaged and encourages them to take action.
Most bridal searches happen on phones - especially when users are browsing on the go, from Pinterest boards or Instagram. We ensured:
This mobile-first approach increases engagement and reduces bounce rates (which also benefits your SEO).
While the site is brand new, the impact has already begun:
Most importantly, the website tells a story - one that aligns with the boutique’s heart and draws brides into the experience before they book an appointment.
“I've had the pleasure of working with BK Development over the past few months as I prepared to launch my business, and I couldn't be more impressed. From day one, Bryoni and her team demonstrated exceptional professionalism and a truly collaborative spirit. Bryoni took the time to understand my vision in detail, and every execution of the brief was spot-on - flawless, every time. Their dedication, responsiveness, and creative insight have made the entire process seamless and enjoyable. We've continued working together beyond the launch, and I look forward to many more projects with them. I have complete trust in their expertise and wholeheartedly recommend BK Development to anyone seeking a team that genuinely cares and delivers outstanding results." - Even on a Rainy Day Boutique Owner
If you’re a bridal boutique owner looking to attract more brides and make a lasting impression online, let’s work together to build a website that feels as beautiful as your gowns.
